Tine Žlebnik is an experienced sales executive with more than 20 years of leadership across entrepreneurship, marketing, and high tech scientific instrumentation. Since 2011, he has led the global sales strategy at ECHO Instruments, where he specializes in advanced respirometry and biodegradation solutions for environmental, pharmaceutical, and biotechnology applications. Throughout his career, Tine has played a key role in positioning ECHO Instruments as a recognized international brand, building strong distributor networks across Europe, Asia, and the Americas, and collaborating closely with R&D teams to develop customized systems for biodegradation and respirometry testing.Known for his strategic vision, technical understanding, and ability to connect industry needs with innovative solutions, Tine regularly represents ECHO Instruments at global conferences, trade fairs, and scientific events.